this was a popular one from afew years ago and was part of a series of similarly themed idents for ch 4, it was very reminiscent of a ch 4 ident i remember from about 20 years earlier:
and to put them together it doesn't look like they have changed a great deal
both reflect the sensibilities of the channel pretty well, as Channel 4 have always had a teenage young adult audience demographic, also reflected in the majority of their programing.
the first one i remember seeing in the early 90's as a child, thinking it looked alot like lego bricks coming together, and being fascinated how they made these colourful bricks come together so elegantly.
the more recent one took me a little longer to relies what i liked about it. possibly the earlier one is right in your face with only the bright colours, and the newer one is more subdued and far off in the back ground.
In fact i remember not even noticing the 4 being formed until saw this 2 or 3 times.
these were a series of similar Idents, all having in common this hand held look. using the urban landscape to form the number 4. i have to admit i still think these are some of the best idents i can think of. the Tokyo one is probably the most similar to the 1982 big colourful one. even going as far as flashing one of the bright pink signs in case u didn't see it the first time.
alot of these are effects very well integrated into the live action,the techniques are more sophisticated, perhaps reflecting the new generation of audiences. its kind of a kitchen sink aproach, these all look like they were done to a very good standard, but also that they could have been done by one person in his spare time.
has saturated pink on white as the main colour and the message is so simple. the font is fluffy, maybe suggesting its for kids. has a comedic tone, light hearted. the music has these big tombone noises, with the word mobilize in a white on a ramp light blue wall paper, makes it sound like a marching band.
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